INTERNATIONAL INDUSTRIAL ECONOMICS
Anno accademico 2016/2017 - 1° anno- FOUNDATIONS OF THE ECONOMICS OF STRATEGY: Antonio D'Agata
- THE ECONOMICS OF COMPETITIVE ADVANTAGE: Antonio D'Agata
- COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY: Antonio D'Agata
SSD: SECS-P/01 - Economia politica
Organizzazione didattica: 225 ore d'impegno totale, 171 di studio individuale, 54 di lezione frontale
Semestre: 1°
Obiettivi formativi
- FOUNDATIONS OF THE ECONOMICS OF STRATEGYAssicurare una conoscenza dei principi economici generali che fondano le decisioni strategiche d’impresa, con particolare riferimento al contesto “interno” d’impresa.
- THE ECONOMICS OF COMPETITIVE ADVANTAGEAssicurare una conoscenza dei principi economici fondamentali alla base delle strategie d’impresa con particolare riferimento al contesto “esterno” d’impresa.
- COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMYAssicurare una conoscenza dei principi economici fondamentali alla base delle strategie d’impresa con particolare riferimento ad un contesto innovativo o internazionale.
Contenuti del corso
- FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Principi di strategia d’impresa. Il concetto di vantaggio competitivo. Strategia d’impresa e il contesto interno.
- THE ECONOMICS OF COMPETITIVE ADVANTAGE
Mercati e concorrenza. La cattura del valore lungo la catena del valore.
- COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
La teoria del commercio internazionale. Strategie d’impresa in un contesto innovativo, con esternalità di network, e in uno “spicky world”
Testi di riferimento
- FOUNDATIONS OF THE ECONOMICS OF STRATEGY
1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 1,2,3,4,6.
2. R. Hamermesh, K.D. Gordon, J.P.Reed Crown and Cork and Seal Company, Inc,. Harvard Business School, Case Study, rev 1987 (Product number 378024-PDF-ENG, disponibile all'indirizzo: http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata).
- THE ECONOMICS OF COMPETITIVE ADVANTAGE
3. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Chapters 7,8,9,10.
4. C.A.Bartlett, U.S. Rangan, Caterpillar Tractor Co; Harvard Business School, Case Study, Rev. 1988 (product number 385276-PDF-ENG, available at: http://cb.hbsp.harvard.edu) - COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
5. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 11,12.
6. M. Peng & K. Meyer, International Business, Cengage Learning, Singapore 2011, Chapter 5.
7. P. Ghemawat, Redefining Global Strategy, Harvard Business School Press, 2007, Chapters 1-3. (disponibile all'indirizzo http://cb.hbsp.harvard.edu)
Programmazione del corso
| FOUNDATIONS OF THE ECONOMICS OF STRATEGY | |||
| Argomenti | Riferimenti testi | ||
|---|---|---|---|
| 1 | Business strategy. | Testo 1, Capitoli 1 e 2 | |
| 2 | Competitive advantage. Sustainable competitive advantage. Position, capabilities and competitive advantage. The quality-cost frontier | Testo 1, Capitolo 3 | |
| 3 | Internal context. Solutions to the internal context problems. ARC Analysis. | Testo 1, Capitolo 4 | |
| 4 | Industry Analysis. | Testo 1, Capitolo 6 e Testo 2. | |
| THE ECONOMICS OF COMPETITIVE ADVANTAGE | |||
| Argomenti | Riferimenti testi | ||
| 1 | The spectrum of competition and niche markets | Testo 3, Ch. 7 | |
| 2 | Competition in concentrated markets | Testo 3, Ch 8 | |
| 3 | Entry | Testo 3, Ch 9 | |
| 4 | Creating and capturing value in the value chain | Testo 3, Ch 10, Testo 4 | |
| COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY | |||
| Argomenti | Riferimenti testi | ||
| 1 | strategic management in a changing environment. | Testo 5, Ch. 11. | |
| 2 | Strategy in markets with demand- side increasing returns. | Testo 5, Ch 12. | |
| 3 | International trade theory | Testo 6. | |
| 4 | Semiglobalization and strategy. The CAGE framework. The Adding Value Scorecard. | Testo 7. | |
Verifica dell'apprendimento
Modalità di verifica dell'apprendimento
- FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Esame scritto.
- THE ECONOMICS OF COMPETITIVE ADVANTAGE
Esame scritto.
- COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
Esame scritto.
Esempi di domande e/o esercizi frequenti
- FOUNDATIONS OF THE ECONOMICS OF STRATEGY
Business strategy and its components. Relation of strategy to mission, purpose, balues and vision. The strategy process. Competitive advantage and value. Two main routes to competitive advantages. Competitive advantage and capabilities. The cost-quality frontier. Organization design and competitive advantage. Coordination and incentive problems. ARC analysis. Industry analysis.
- THE ECONOMICS OF COMPETITIVE ADVANTAGE
Niche markets and product differentiation. Horizontal and vertical product differentiation. DIfferentiation and competition. Product positioning. Oligopoly. Dominant firms. Antitrust. Entry and incumbency advantage. Entry barriers.Packing the product space. Value creation and value capture. Value capture and market power in te value chain. Contracting to create value: the incentive problem.
- COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
Industry Life Cycle. Evolution of industry organization. Complementary effects and network benefits. Installed base and tipping point. Strategy in in a Demand-side increasing returns market.