ECONOMICS OF STRATEGY
Anno accademico 2024/2025 - Docente: Antonio D'AGATARisultati di apprendimento attesi
Il Corso si propone di fornire agli studenti i principi economici di base per la comprensione delle strategie d’impresa finalizzate alla creazione e al mantenimento del vantaggio competitivo. Il Corso include l'analisi di casi reali e la formulazione di strategie d'impresa
Modalità di svolgimento dell'insegnamento
Prerequisiti richiesti
Frequenza lezioni
Contenuti del corso
Business strategy
Competitive advantage
Organization design
Industry analysis
The spectrum of competition and niche markets
Competition in concentrated markets
Entry and the advantage of incumbency
Creating and capturing value in the value chain
Strategic management in a changing environment
Strategy in markets with demand-side increasing returns
Testi di riferimento
1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Chapters 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12.
2. W.C. Kim and R. Mauborgne, Blue Ocean Strategy. How to Create Uncontested Markets Space and Make the Competition Irrelevant, Harvard Business Review Press, Cambridge, 2015, Chapters 1,2.
3. R. Hamermesh, K.D. Gordon, J.P.Reed Crown and Cork and Seal Company, Inc., Harvard Business School, Case Study, rev 1987 (Product number 378024-PDF-ENG, disponibile all'indirizzo: http://cb.hbsp.harvard.edu).
4. P. Ghemawat, H.J. Stander, Nucor at a Croassroads; Harvard Business School, Case Study, Rev. 1992 (product number 793039, disponibile all'indirizzo: http://cb.hbsp.harvard.edu).
Programmazione del corso
| Argomenti | Riferimenti testi | |
|---|---|---|
| 1 | Introduction: Strategic Management | Saloner-Shepard-Podolny, Ch 1 |
| 2 | Business Strategy | Saloner-Shepard-Podolny, Ch 2 |
| 3 | Competitive Advantage | Saloner-Shepard-Podolny, Ch 3 |
| 4 | Internal Context: Organization Design | Saloner-Shepard-Podolny, Ch 4 |
| 5 | External Context: Industry Analysis | Saloner-Shepard-Podolny, Ch 6 |
| 6 | The Spectrum of Competition and Niche Markets | Saloner-Shepard-Podolny, Ch 7 |
| 7 | Competition in Concentrated Markets | Saloner-Shepard-Podolny, Ch 8 |
| 8 | Entry and the Advantage of Incumbency | Saloner-Shepard-Podolny, Ch 9 |
| 9 | Creating and Capturing Value in the Value Chain | Saloner-Shepard-Podolny, Ch 10 |
| 10 | Strategic Management in a Changing Environment | Saloner-Shepard-Podolny, Ch 11 |
| 11 | Strategy in Markets with Demand-Side Increasing Returns | Saloner-Shepard-Podolny, Ch 12 |