ECONOMICS OF STRATEGY
Academic Year 2021/2022 - 1° YearCredit Value: 9
Scientific field: SECS-P/01 - Economics
Taught classes: 54 hours
Term / Semester: 1°
Detailed Course Content
Business strategy
Competitive advantage
Internal and external context
Market forms and strategy
Value chain and strategy
Strategy in a changing environment
Critical mass and strategy
Blue ocean strategy
Digitalization and strategy
Textbook Information
1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Ch. 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12.
2. W.C. Kim and R. Mauborgne, Blue Ocean Strategy. How to Create Uncontested Markets Space and Make the Competition Irrelevant, Harvard Business Review Press, Cambridge, 2015, Ch. 1,2.
3. P. Weill, S.L. Woerner “Thriving in an increasingly digital economy”, MIT Sloan Management Review, Summer 2015, vol. 54, N. 4 (available at: https://hbsp.harvard.edu/home/).
4. J. Beatty, How small businesses can increase their digital capabilities, Harvard Business Review, July 25, 2017 (available at https://hbsp.harvard.edu/home/).