INTERNATIONAL BUSINESS

Learning Objectives

• Globalization and the Multinational Enterprise
  The module intends to offer an understanding of firm internationalization as well as a conceptual framework encompassing different theoretical perspectives on this phenomenon. The module intends also to stimulate students to develop critical thinking on economic issues related to the internationalization phenomenon.
• STRATEGY AND ORGANIZATION OF THE MULTINATIONAL ENTERPRISE
  The module intends to offer an understanding of the strategic challenges internationalizing firms face, the definition of internationalization strategies and organization by internationalizing firms.
• NEW ISSUES IN IB
  The module intends to offer knowledge on emerging markets and emerging multinationals in order to stimulate students to develop critical thinking and problem solving capabilities in relation to the new international competitive conditions and to the strategies advanced country firms need to define to face these new conditions.

Detailed Course Content

• Globalization and the Multinational Enterprise

  - Basic concepts and trend of internationalization

  - Institution-based view

  - Resource-based view

• STRATEGY AND ORGANIZATION OF THE MULTINATIONAL ENTERPRISE

  - Foreign entry strategies

  - Competitive dynamics

  - Global strategies

  - Organization and innovation in the multinational

  - Human resource management

• NEW ISSUES IN IB

  - Emerging markets

  - Emerging firms

Textbook Information

• Globalization and the Multinational Enterprise

  Peng, M. e Meyer, K. (2016) International Business. Cenage Learning (Second Edition) - chapters 1, 2, 3, 4, 6 and 11

• STRATEGY AND ORGANIZATION OF THE MULTINATIONAL ENTERPRISE

  Peng, M. e Meyer, K. (2016) International Business. Cenage Learning (Second Edition) - chapters 12, 13, 14, 15 e 16

• NEW ISSUES IN IB

  - Emergent Giants Multinationals from China, India, Brazil, Russia, and even Egypt are coming on strong. They're hungry -- and want your customers. They're changing the global game”, Business Week 31 July 2006. (pp.1-11) http://oldsite.mahindrausa.com/pdfs/news/MUSA_Business-Week_article.pdf
  - Guillen, M.F. & Esteban Garcia-Canal, E. (2009) “The American model of the multinational firm and the “new” multinationals from emerging economies”. Academy of Management Perspectives, Vol. 23( 2): 23-35.
  - Ramamurti, R. (2012) “Competing with emerging market multinationals”. Business Horizon, 55, 241-249
  - Khanna, T. & Palepu, K.G. (2010) “The Nature of Institutional Voids in Emerging Markets: Why Markets Fail and How to Make Them Work” in Khanna, T. & Palepu, K.G. Winning in Emerging Markets. Harvard Business School Press. (pp.1-29)
  - Khanna, T., Palepu, K.G. & Sinha, J. (2005) Strategies that fit emerging markets, Harvard Business Review 83, 63-76.
  - PriceWaterhouse Cooper Emerging Multinationals 2010 - The rise of new multinational companies from emerging economies. Economic View. (pp.1-8)
  http://www.pwc.fr/assets/files/pdf/2010/04/pwc_emerging_multinationals.pdf
  - Bayer in India: Intellectual Property Expropriation? Ivey Publishing case by Bican, P.M. and Truong, Q.N. (p.1-16).
  - Lenovo: A Chinese Dragon in a Global Village. Ivey Publishg case by Vidal, P. and Meschi, P.-X. (p. 1-16)