INTERNATIONAL BUSINESS

Detailed Course Content

• Globalization and the Multinational Enterprise

  - Basic concepts and trend of internationalization

  - Institution-based view

  - Resource-based view

• STRATEGY AND ORGANIZATION OF THE MULTINATIONAL ENTERPRISE

  - Foreign entry strategies

  - Competitive dynamics

  - Global strategies

  - Organization and innovation in the multinational

  - Human resource management

• NEW ISSUES IN IB

  - Emerging markets

  - Emerging firms

Textbook Information

• Globalization and the Multinational Enterprise

  Peng, M. e Meyer, K. (2011) International Business. Cenage Learning - chapters 1, 2, 3, 4, 6 and 11

• STRATEGY AND ORGANIZATION OF THE MULTINATIONAL ENTERPRISE

  Peng, M. e Meyer, K. (2011) International Business. Cenage Learning - chapters 12, 13, 14, 15 e 16

• NEW ISSUES IN IB

  - Emergent Giants Multinationals from China, India, Brazil, Russia, and even Egypt are coming on strong. They're hungry -- and want your customers. They're changing the global game”, Business Week 31 July 2006. (pp.1-11) http://oldsite.mahindrausa.com/pdfs/news/MUSA_Business-Week_article.pdf
  - Guillen, M.F. & Esteban Garcia-Canal, E. (2009) “The American model of the multinational firm and the “new” multinationals from emerging economies”. Academy of Management Perspectives, Vol. 23( 2): 23-35.
  - Ramamurti, R. (2012) “Competing with emerging market multinationals”. Business Horizon, 55, 241-249
  - Khanna, T. & Palepu, K.G. (2010) “The Nature of Institutional Voids in Emerging Markets: Why Markets Fail and How to Make Them Work” in Khanna, T. & Palepu, K.G. Winning in Emerging Markets. Harvard Business School Press. (pp.1-29)
  - Khanna, T., Palepu, K.G. & Sinha, J. (2005) Strategies that fit emerging markets, Harvard Business Review 83, 63-76.
  - PriceWaterhouse Cooper Emerging Multinationals 2010 - The rise of new multinational companies from emerging economies. Economic View. (pp.1-8)
  http://www.pwc.fr/assets/files/pdf/2010/04/pwc_emerging_multinationals.pdf
  - Bayer in India: Intellectual Property Expropriation? Ivey Publishing case by Bican, P.M. and Truong, Q.N. (p.1-16).
  - Lenovo: A Chinese Dragon in a Global Village. Ivey Publishg case by Vidal, P. and Meschi, P.-X. (p. 1-16)