BUSINESS PLAN E SVILUPPO DELL'IMPRESA
Academic Year 2022/2023 - Teacher: MASSIMO RICCARDO COSTANZOExpected Learning Outcomes
The concept and levels of strategy
How to identify business opportunities
The development of the entrepreneurial formula
Lean Startup vs traditional approach
Market analysis
Internationalization strategies and analysis of international markets
Finding information for the Business Plan
The analysis of the competitive system
Competitive strategies
The value network
Product system choices
USP and Blue Ocean Strategy
Structural choices
Data analysis with Excel and Simulations
The forecast budget
Evaluation of the business plan
The business plan in start-up companies
The reputation and vulnerability of startups. The business model.
The business plan in companies in the tourism, social and cultural sectors.
How to identify business opportunities
The development of the entrepreneurial formula
Lean Startup vs traditional approach
Market analysis
Internationalization strategies and analysis of international markets
Finding information for the Business Plan
The analysis of the competitive system
Competitive strategies
The value network
Product system choices
USP and Blue Ocean Strategy
Structural choices
Data analysis with Excel and Simulations
The forecast budget
Evaluation of the business plan
The business plan in start-up companies
The reputation and vulnerability of startups. The business model.
The business plan in companies in the tourism, social and cultural sectors.
Course Structure
Participatory lectures, with the support of slides and the discussion of short case studies.
Required Prerequisites
NO PREREQUISITEAttendance of Lessons
If the teaching is given in a mixed or remote mode, the necessary changes with respect to what was previously stated may be introduced, in order to comply with the program envisaged and reported in the syllabus.
Detailed Course Content
The concept and levels of strategy
How to identify business opportunities
The development of the entrepreneurial formula
Lean Startup vs traditional approach
Market analysis
Internationalization strategies and analysis of international markets
Finding information for the Business Plan
The analysis of the competitive system
Competitive strategies
The value network
Product system choices
USP and Blue Ocean Strategy
Structural choices
Data analysis with Excel and Simulations
The forecast budget
Evaluation of the business plan
The business plan in start-up companies
The reputation and vulnerability of startups. The business model.
The business plan in companies in the tourism, social and cultural sectors.
How to identify business opportunities
The development of the entrepreneurial formula
Lean Startup vs traditional approach
Market analysis
Internationalization strategies and analysis of international markets
Finding information for the Business Plan
The analysis of the competitive system
Competitive strategies
The value network
Product system choices
USP and Blue Ocean Strategy
Structural choices
Data analysis with Excel and Simulations
The forecast budget
Evaluation of the business plan
The business plan in start-up companies
The reputation and vulnerability of startups. The business model.
The business plan in companies in the tourism, social and cultural sectors.
Textbook Information
C. PAROLINI, Business Planning. Dall’idea al progetto imprenditoriale, Pearson Education Italia, 3rd edition 2020
D. NICOLO', Business plan nella fase di startup. Idea imprenditoriale, modello di business e identità aziendale, EGEA, Milano
R. SAINAGHI, Business plan delle aziende turistiche analisi del sistema competitivo EGEA, Milano
Course Planning
| Subjects | Text References | |
|---|---|---|
| 1 | The concept and levels of strategyHow to identify business opportunitiesThe development of the entrepreneurial formulaLean Startup vs traditional approachMarket analysisInternationalization strategies and analysis of international marketsFinding information for the Business PlanThe analysis of the competitive systemCompetitive strategiesThe value networkProduct system choicesUSP and Blue Ocean StrategyStructural choicesData analysis with Excel and SimulationsThe forecast budgetEvaluation of the business plan | C. PAROLINI, Business Planning. Dall’idea al progetto imprenditoriale, Pearson Education Italia, 3rd edition 2020 |
| 2 | The business plan in start-up companiesThe reputation and vulnerability of startups. The business model. | D. NICOLO', Business plan nella fase di startup. Idea imprenditoriale, modello di business e identità aziendale, EGEA, Milano |
| 3 | The business plan in companies in the tourism, social and cultural sectors. | R. SAINAGHI, Business plan delle aziende turistiche analisi del sistema competitivo EGEA, Milano |
Learning Assessment
Learning Assessment Procedures
PROJECT WORK AND ORAL DISCUSSION
Examples of frequently asked questions and / or exercises
PROJECT WORK