MEDIA, COMUNICAZIONE PUBBLICA E SOCIALE
Academic Year 2019/2020 - 2° Year
Teaching Staff: Guido Nicolosi
Credit Value: 6
Scientific field: SPS/08 - Sociology of culture and communication
Taught classes: 36 hours
Term / Semester: 1°
Credit Value: 6
Scientific field: SPS/08 - Sociology of culture and communication
Taught classes: 36 hours
Term / Semester: 1°
Course Structure
Lectures and practical exercises
Detailed Course Content
Theoretical definition and practical description of the main elements and tools for public and social communication
- Social history of the concept of "public sphere"
- What is public communication
- What is social communication
- Who, which channels, How, To whom, With which technologies
- Public service campaigns
- Public service campaigns and digital media
Textbook Information
Graziella Priulla, La comunicazione pubblica delle pubbliche amministrazioni, Bari, Laterza
- Giovanna Gadotti, Roberto Bernocchi, La pubblicità sociale, Roma, Carocci
- Roberto Bernocchi et al., Comunicazione sociale e media digitali, Roma, Carocci, pp.27-65